Now I understand that people can be against this. I understand that it is against the beliefs of the Catholic Church. But I'm sorry, this is a secular society. The church shouldn't have anything to do with it. You heard Obama say it: contraceptives save lives, prevent disease, and save families money. Frankly, more people could benefit from using said contraceptives (yes, I'm talking about you Snooki).
I'm not saying everyone should be for birth control or anything-- you are welcome to have your beliefs and so am I. The point I'm trying to make is that Obama's small decision to mandate something that almost all companies already do created a huge controversy. What is more important than that is the timing. It's an election year, will this hinder him or make him more popular? I think it's a combination of both. He probably gained lots of feminist voters, but may have lost some religious men and women.
It's interesting that such small decisions have the ability to create so much talk. Personally, I think it was a smart step for Obama. In the middle of all of the Republican primaries you really are not hearing too much about Obama. With all of the focus on the Republican party, Obama needed something to get the news talking about him once again. I think he might have done this better than ever expected. A topic like this causes people to take sides, something that really helps controversy along.
Then again, people like to argue, so anything really can be made into a controversy.